Smartcard Marketing Systems Inc. Incorporated ("we" or "us") recognizes the importance of respecting the privacy of those who visit www.SmartcardMarketingSys.com (the "Site") and choose to take advantage of the programs we offer at this Site. We believe it is important for you to know how we treat the information about you that we receive during your visits to the Site. This policy ("Privacy Policy") is designed to assist you in understanding how we collect, disclose, and safeguard the aggregate information about your use of the Site we collect when you visit and browse our Site ("Site Use Information") and the personally identifiable information ("Personal Information") you provide to us via the Site. Please note that when you link from our Site to other web sites, this Privacy Policy no longer applies. We encourage you to take the time to read this Privacy Policy and also those of any other sites you visit, whether through a link on this Site or otherwise.

THIS PRIVACY POLICY APPLIES ONLY TO THIS SITE, ONLINE PRACTICES, AND DATA ACQUIRED ONLINE. THIS PRIVACY POLICY IS A PART OF THE SITE'S TERMS OF USE.

We may revise the terms of this Privacy Policy from time to time. Additionally, we may in the future add new programs to the Site that are subject to new or different privacy terms. You are responsible for checking this Privacy Policy when you visit our Site to review the current policy in effect at that time. Any changes to this Privacy Policy are effective when posted to the Site. By using this Site, you agree to the terms set forth in this Privacy Policy.

When you visit our Site, we may collect two types of information: (1) Site Use Information and Cookies, and (2) Personal Information you knowingly choose to disclose that is collected on an individual basis.

Our servers automatically collect Site Use Information each time you visit the Site. The Site Use Information includes but is not limited to the following: the domain names, operating system in use (e.g., Macintosh, Windows), browser (e.g., Netscape, Internet Explorer) and version, the web site that referred you to us, and other similar information. This information may be aggregated to measure the number of visits, average time spent on the Site, pages viewed, time and date of visits, and other similar information. We may use and disclose Site Use Information, for example, to measure the use of our Site, explain the utility of our Site, and to improve the content of our Site.

Similar to other commercial web sites, a technology called "cookies" may be used to provide you with tailored information. A cookie is a small piece of data that a web site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. You may be able to set your browser to notify you when you receive a cookie. Our cookies collect general information that enhances our ability to serve you and measure the utility of our Site.

In addition to Site Use Information and Cookies, Smartcard Marketing Systems Inc. may collect Personal Information at this Site only when you provide the information to us in connection with your participation in online sweepstakes or contests offered by us at this Site and your contacting us by e-mail with inquiries. Personal Information includes information such as your e-mail address, first and last name, home or other physical address, telephone numbers, and other similar information that is personally identifiable to you. We may disclose Personal Information to our affiliates. We may also disclose Personal Information to third parties that provide services for us and to other third parties as required by law. Currently, our use and disclosure of Personal Information is limited to the following purposes:

• understanding the use of our Site and making improvements;
• administering sweepstakes, contests, and other promotions (see "Official Rules" governing the sweepstakes, contest, or promotion for additional privacy disclosures);
• responding to requests from or providing any necessary notices to you ;
• protecting the security or integrity of our Site; and
• otherwise administering or managing the Site software.

We believe that keeping Personal Information secure is one of our most significant responsibilities. We restrict access to Personal Information about you to those employees and others who need to know that information to assist us in our business or to provide products or services to you. We safeguard Personal Information according to established security standards and procedures, by maintaining physical, electronic, and procedural safeguards for the information.

If you choose to correspond with us through e-mail, we may retain the content of your e-mail messages together with your e-mail address and our responses.

We do not collect or maintain information at our Site from those we know are under 13 years old, and no part of our web site is designed to attract anyone under 13 years old.

When you use a link to go from this Site to a web site operated by a third party, this Privacy Policy is no longer in effect. We are not responsible for the privacy practices employed by third party web sites linked to or from our Site, nor for the information or content contained therein.

Questions regarding this Privacy Policy, our practices, or your dealings with this Site should be directed to our Customer Service Center at 1-866-774-2555 or click here to send us an e-mail inquiry.